Let’s be honest: in most kick-off meetings, when someone mentions BIM, everyone immediately thinks of "clash detection." And fair enough—seeing a digital HVAC duct smash into a digital steel beam six months before it happens on site is incredibly valuable. It saves thousands of dollars and countless headaches.
But here is the thing: If you are only using BIM to spot collisions, you are using about 10% of its power. It’s like buying a smartphone just to make phone calls.