Scroll through any social media feed for five minutes and you'll notice something. People are editing their smiles. Brightening them, straightening them, smoothing them. Filters that reshape teeth have become as standard as ones that adjust lighting.
But something interesting is happening beyond the screen. That constant exposure to perfected smiles — in photos, on video calls, in content created by people who look effortlessly camera-ready — is making people more conscious of their own teeth than any generation before them.