Howdy, Moz fans. I'm Dana DiTomaso, I'm president and partner at Kick Point, and I'm also the founder and lead instructor of KP Playbook, which is a new marketing training site we've launched.
What I'm gonna be talking to you today about is common analytics assumptions. And I'm sure that some of you have used analytics for a very long time. Some of you may not have used analytics for very long at all. You've all heard about GA4, and you've thought, what is this garbage? Why do I have to deal with it?