Event Management is a great career path for students who have a creative imagination and solid managerial skills. The effort can be exhausting at times, but the ultimate product is always worthwhile. Events are critical to the success of a brand or organization. In this article, we will discuss the career roadmap for becoming an Event Manager.
Poddar Institute, in collaboration with ITM Business School, hosted a dynamic One-Week Student Training Program for the MBA program, where students delved into practical insights on Analytics in Marketing, HR and Finance.
While classroom education helps one to gain the relevant experience you will need to succeed, it is also important to get hands-on experience with events. Internships are a great way to immerse oneself and work alongside event planners, learn by doing, and make connections within the events management field.
If you want to go into a particular type of event, like political parties or music festivals, then it helps to have practical knowledge of the industry, its needs, and key players on a global scale. Yes, this may mean that if you want to be a music festival organizer, you can go to music festivals and consider it work or research, not just fun.
Poddar Business School specializes in imparting management and leadership skills in diverse sectors like Hospitality and Tourism, Business Analytics, Finance, Food and Agribusiness, Start-up and Entrepreneurship, etc.
A good Events Planning education gives you the practical skills and knowledge to handle all aspects of events and also allows you "on the job" learning opportunities through internships or paid work. Some of the essential courses include:
- Marketing, promotion and publicity
- Financial management and accounting
- Politics and leadership management
- Food and Beverage management
- Legal aspects of events including contracts and insurance
- Facilities Management
- Technology including lighting and sound tech
- Staging and decoration
- Exhibit management and marketing
- Program planning
- Evaluation and risk assessment
Under the Poddar Business School's exclusive ‘Students Development Program’ at the esteemed IIM Indore, the PGDM program students underwent rigorous training on Business Simulation, Case Studies and Innovative Research. As part of the institute’s Immersion Program the students gained insights about the best IIM innovative pedagogy.
Essential Skills for becoming an Event Manager
Not all events are as elaborate or as complex as the world’s major events, however the nature of the profession is similar regardless of size and even a small event can be overwhelming to the inexperienced. Event Managers must possess a unique set of skills to navigate the demands of their profession. Remaining calm under pressure is an essential trait for Event Managers, as they are often faced with unexpected challenges under strict time constraints. In addition to this, Event Managers must also possess the following skills:
- Organizational
- Communication
- Manage the logistics of planning and staging events
- Finance and Budgeting
- Marketing and Promotion
- Customer service
- Managing workload
The future of Event Management depends on this learning and the vast range of opportunities it can open for the generations to come. The significance of virtual events needs to be acknowledged and the role it has played in challenging event professionals to think out of the box and restructure the very basis of their professional careers.
Poddar Business School is one of the top ranked B-Schools in Jaipur offering the best PGDM and MBA programs in Rajasthan.