The typical product demonstration in the showroom does not hold today’s audience like it used to in the past. The modern audience is tech-savvy and wants more. In this case, experiential marketing for electronics manufacturers becomes highly significant as it requires creating interaction opportunities in which the consumers would interact with the technology using their different senses in a real-world environment. Be it about putting an action camera on the surfboard or organizing interactive experience with brands, the most successful campaign is always associated with connecting products to emotions. Collaboration between electronics manufacturer and software developer makes it possible to maximize the impact of campaigns while saving money at the same time.