The number of apps being offered on app stores now runs into millions, and just having an interesting idea is not enough. Experiential marketing for mobile applications provides the opportunity to interact with consumers in the real world rather than just through their smartphones. Brand ambassadors help in bringing alive the app experience in real time at events, helping consumers understand the functionality of the app without even opening up an app store. It is these experiences that lead to memories, and these memories lead to downloads, social media mentions, and word-of-mouth. At Factory360 we have seen firsthand how one event day can make all the difference.