The Golden Glow Raw Shea Butter Soap Bar keeps it simple on purpose. Colloidal oatmeal, raw shea butter, coconut oil, olive oil, and no fragrance. No unnecessary extras. Ground oatmeal is an emollient that packs fats, proteins, vitamins, minerals, and other nutrients shown to benefit the skin, while colloidal oatmeal helps moisturize dry skin, soothe itchy skin, and help relieve eczema flare-ups. It is gentle enough for babies, which tells you everything about how non-irritating it really is.