I still remember the very first time I tried to “brand” my business. I had no plan, no strategy, and absolutely no clue what I was doing — but I did have a cute $30 logo from Etsy and a Wix website I cobbled together on a Saturday afternoon. I figured that was branding, right?
https://onewildbrand.com/2025/09/26/mistake-i-see-in-diy-brands/